Just like knowing how many tickets your store rings up during the day, tracking customer visits to your website and menu is vitally important to your business. So we encourage our clients to use Google Analytics to view the metrics of their websites.
Google Analytics is a free, powerful tool from Google. To activate it, you simply need a Google account, like a Gmail address.
Once you've set up your Google Analytics account and placed the Tracking ID in your site's Menu Options, you'll be able to measure how many customers are using your menu, how long they spend browsing, how they got to your menu, and more.
If you need help setting up Google Analytics, your Grassworks Onboarding Specialist will assist you. To help you make the most out of the wealth of data Google Analytics provides, we've listed some helpful links and filters below.